Northweld Welding & Fabrication

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Northweld Welding & Fabrication, a Fort McMurray welding company, needed a digital marketing strategy to increase site traffic and click-throughs..

Achieved a Click Through Rate of 0.09% generating a number of new sales
In the first month of activity the Cost Per Action was reduced by 20%
Return on Investment of 272%
Social shares by network


Gain traction in a highly competitive market sector.


A dynamically innovative digital media campaign that retargeted users based on long-tail keyword searches and heat mapping to determine what areas they were searching from. This was done by introducing an aggressive AdWords campaign to increase reach by showing prospective audiences the current services for their search.


We’ve achieved a Click Through Rate (CTR) of 15.09%, which generated a number of new sales. In the campaign’s inaugural month of activity, the Cost Per Action (CPA) was reduced by 20%, surpassing the client’s target. February 2018 saw post-click revenue – (generated by both dynamic retargeting and the prospecting campaign) – produce a Return on Investment (ROI) of 176%.

15.09% CTR

20% less CPA

176% ROI

From The Client

“These guys have built such a strong relationship with our organization. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”

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