Reason #1 – Online brochure
Companies spend thousands creating brochures and distributing them. They’re bulky and you need them with you all the time. How many times has a potential customer asked you for a brochure of your services? Having a website, you can skip that entirely. Your potential customers can find out about you and any of your products & services online through your website. Also, if you get most or some of your business through networking and personal connections, then they will want to check out your website. After all, your connections don’t carry brochures around for you but, most people remember a website address. You’ve heard the phrase “Just Google It”? You can’t Google a brochure.
Reason #2 – More customers
More than 2.4 billion people use the internet each and every day. Approximately 90% of those have purchased something, or contacted a company online in the last 12 months. By not having a website, you will be missing out on a big piece of the pie.
Reason #3 – Business value
Typically, every business whether large or small has a website. Companies that don’t are typically perceived by their customers or, potential customers as a sub-par or a “low budget” business. First impressions are lasting impressions. If you have a professionally designed website, customers will assume your quality of service is the same. This gives you instant credibility therefore, boosting the value of your business.
Reason #4 – Influence
By having a website, thousands of potential customers are going to see it. You are able to influence people’s decisions and educate them on your products and services. A website gives you the ability to display customer testimonials and reviews, influencing an on the spot decision for people to call and request your services.
Reason #5 – Time to show off
You know the great feeling you get when people recognize your work? By having a website, you can show off what you do and take pride in your work. A website gives you the ability to display pictures of your product as well, before and after pictures of your work. After all, a picture is worth a thousand words…or a thousand dollars!
Reason #6 – Helps with business goals
That’s right! When it comes to writing the content for your website, you are going to revisit things about your business or, think of new ideas. You will most likely reassess your business goals therefore, generating new and creative marketing ideas you didn’t realize existed.
Reason #7 – 24 hours per day
Your website runs 24/7 without any supervision or need to lock it up. You can always be there for your customers. A website provides customers with every detail about your business. Try to cram all that in a brochure!
Reason #8 – Communication with customers
By having a blog or even just a news section on your website, you can update customers on your newest offers, products, promotions, events, photos, or any other content.
Reason #9 – Marketing
The internet has opened up a whole new world of marketing that didn’t exist before. Your website can attract new business by using a whole host of low cost marketing techniques. You can tie your website into every social media platform out there to extend your services even further.
Reason #10 – Customer support
You can greatly reduce the cost of customer support by have a ticketing system, or even just an FAQ section on your website.
Reason #11 – Email@mywebsite.com
I know there are other ways to do this but, by having a website, you can have your own email like firstname.lastname@example.org. It is more professional and easier to remember. I know you love your email@example.com , but it doesn’t resonate with customers. Branding your business is the key to professionalism.
Reason #12 – Instant credibility
Have you ever had difficulty making that sale or convincing someone that you are the real deal? By having a well structured website, you can foster instant credibility with anyone. You can provide the ultimate proof that you are, in fact, the realest of all deals (couldn’t resist that phrase).
When you need to update information because you added a new product or service, you don’t have to re-print material. This alone will save you hundreds of dollars.
Domain Name System, or DNS, is the friendly naming system for giving addresses to web servers and web pages. Somewhat like international phone numbers, the domain name system gives every server a memorable and easy-to-spell address. Simultaneously, the domain names hide the really technical IP address which most viewers aren’t interested in.
Free website builders are easy and cost-effective to get up and running, and can even look quite good. However, they come with a large list of limitations or costly add-ons in order to get the required functionality. Don’t forget that time is money. Is your time best spent learning about Search Engine Optimization, proper image scaling, writing content, and learning all about various web tools? How much time will you spend over the life of the project? Are there other aspects of your business that would benefit more from that time?
Your website is often the first touch-point that you’ll have with potential new customers. You want to make the best impression you can and know that you’re doing all you can to be found, solve their problems, and convert those site visitors into customers. While you can achieve some of that with a DIY site, from an overall design, build, launch, and end user experience, you can’t beat a professionally built site.